At its annual Visa Payments Forum in San Francisco, Visa introduced several new native payment technologies. These tools are meant to customize the user card experience while adding more convenience, payment options, and security. Listed below are five new card technologies announced by Visa.
Visa’s AI also plays a larger role in providing tokens between banks, merchants, and cardholders. Instead of handing over a lot of their data to merchants in an unstructured fashion, tokens allow consumers to provide specific information securely to merchants. Through this permission-based sharing, Visa builds a picture of the consumer that includes where they shop, their interests, and more.
The merchant can then feed this information into their LLM model, creating a relevant consumer profile. The merchant can then present context-aware recommendations to the consumer.