Campaign Management
Keeping your cardholders engaged is challenging
Campaigns are vital to health and profitability of our credit union’s card portfolio. Institutions employ campaigns for many reasons, including Member Acquisition, Cross-Selling, Brand Awareness, Education and Communication, Fraud Prevention and more. Whether to attract new customers, to enhance loyalty, or simply communicate changes in terms or conditions, credit union enjoy state-of-the-art Campaign Solutions from Member Access Processing.
To stay competitive and relevant in today’s marketplace you need to:
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Provide a seamless, end-to-end customer experience
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Offer customers the right products and offers at the right time
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Be the “default” card across both physical and digital wallets
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Develop an omni-channel plan to ensure there is a consistent experience across devices
MAP Campaign Solutions
Grow revenue and increase your portfolio's reach!
MAP’s Portfolio Team assists your staff to set benchmarks and succeed incrementally toward revenue and efficiency goals. The tools and resources available through MAP Campaign Solutions can assist a credit union in creating value at every phase of the cardholder lifecycle and fostering member growth the key stages: acquisition/penetration, activation and usage. You’ll find valuable information and resources for each stage, including:
Visa Campaign Solutions
Turnkey materials to jump-start your marketing campaigns
Visa Campaign Solutions (VCS) provides credit unions with an automated, end-to-end marketing and messaging solution to drive engagement with their brand and build overall lifetime value for their cardholders. With VCS, you can drive portfolio growth at every phase of campaign planning and execution.
Campaign design and strategy
Count on Visa to help inform your campaign strategy and develop a comprehensive calendar that could help deepen customer relationships.
Automated cardholder segmentation and targeting
Minimize time spent extracting cardholder lists. Apply marketing and communications permissions and contact fatigue rules
Consult on the development of offers and creative marketing collateral
Customize turnkey creative with your colors, card art, offer, and logo.
Multichannel delivery to cardholders
Help increase effectiveness of messaging with email, direct mail, and more.
Automated qualification and fulfillment
Enable same day or end-of-offer period qualification. Automatically generate statement credits to qualifying cardholders.
Reporting and analysis of campaign performance
Receive comprehensive post-campaign results to track performance and enable continual improvements.
ATM Campaigns
Make the most of your ATM Investment
TM marketing enables your institution to define, distribute, and manage marketing campaigns while enhancing cross-selling and product promotion opportunities. MAP ATM marketing solutions include:
Multi-Ad Campaigns
Credit union can deploy remote graphics distributed to it ATM fleet with linkable coupon printing.
Marketing screens
Credit union define and deploy graphics and video throughout transaction process, from Welcome to Thank You screens.
Customizable receipts
Credit union may define and print a special marketing message on the customer’s transaction receipt.
Coupons
ATM are equipped to dispense non-cash for coupons and alternative print media.